Presenting our new logo and claim!

Our company is undergoing exciting changes!

For the first time, we presented our logo in its new version at the 37th International Power Industry Fair ENERGETAB in Bielsko-Biała, where it received very positive feedback from visitors to our booth.

What has changed?

The logo has been enhanced with a symbol and a new claim: “Connecting since 1982”, which now refers to the company’s founding history, emphasizing our roots and values.

The symbol strengthens our brand’s visual identity, attracts attention, and builds consistency in communication. It is a new emblem of our brand that will accompany us in various forms – on products, promotional materials, and social media.

In the digital era, where a brand must be recognizable across many platforms, the symbol enables quick, effective, and easy identification in places where the full version of the logo may be difficult to use. The symbol helps build a recognizable visual identity. Thanks to it, our brand will stand out more clearly within our industry.

Technical construction:

The brand symbol is a geometric representation of a vertical projection of a cross-section of a four-core cable. It presents a top view illustrating the precise arrangement of the cores inside the cable.

The choice of this perspective results from the technical nature of the product – a top view allows for a clear assessment of the structure, symmetry, and quality of the core arrangement within the cable.

Color identification and technical standards:

Power supply foundation (brown/blue): The arrangement of the brown color (phase) and blue color (neutral conductor) directly implements the PN-HD 308S2 standard. The use of this standard in the symbol confirms the technological reliability of our brand and our respect for installation safety principles.

Specialist Segment (Red / Yellow): The introduction of red and yellow extends the meaning of the mark to advanced product groups:

Red: refers to fire alarm systems (fire-resistant cables such as HTKSH).

Yellow: represents specialized mining cables.